In addition to our regular Instagram coverage, we also provide content that serves and represents our publication for its growth and recognition on campus. These promotional posts have a different purposes, they not only bring attention to the work our staff does to provide quality journalism in a variety of mediums, but also help build awareness and interest in the Prospector in general. This includes posting graphics related to online news articles, publishing videos that announce the release of new print issues, and welcoming students to apply for staff positions through graphic recruitment announcements. We also promote new podcast releases, offering students another way to hear diverse voices and opinions from community members. These postings allow us to reach segments of our audience that are not fans of photo-centric content. By keeping up a variety of content on social media, we are creating a varied online presence that reflects the work that our publication does as a whole and keeps the student body informed and interested.